What ingredients are in a nicotine pouch?

What is in a nicotine pouch?

Nicotine pouches are a much safer way to enjoy nicotine than cigarettes or vaping as they contain no tobacco and don't require combustion.

But wherever you decide to buy your pouches, it's worthwhile knowing exactly what ingredients are used in their making and why they're important to the quality and your experience. 


Nicotine pouch ingredients

Image showing Nicotine Pouch can and pouches for ingredients

Cellulose Granules
Before cellulose granules are added, nicotine pouches are relatively low in volume. High-quality vegetable fibre is soaked in nicotine and acts as its carrier. This process plumps up the pouch and enhances its comfort on the lip.

Nicotine is a naturally occurring substance in the tobacco plant, which belongs to the potato plant family. With nicotine pouches, nicotine is absorbed into the bloodstream through the oral mucosa in the gums, where it creates a stimulating effect.

Illustration of ingredients in a nicotine pouch

Nicotine Salt
This isn't the type of salt you put in your food (and it doesn't make your pouch salty). Nicotine salts are extracted from tobacco leaves and help provide longer-lasting effects when combined with the nicotine liquid.

Water is used to add moisture to the pouch and ensure it retains its plumpness and softness against your lip.

PH Modifiers
pH levels are a measure of acidity and alkaline content. A high pH is associated with high nicotine absorption and a lower pH with lesser absorption. We add pH adjusters to determine the potency of the pouch. You'll find the same modifiers used in many baked goods.

This plant-based food additive is entirely safe for consumption. It acts as a stabiliser, maintaining moisture levels and providing a base for flavour.

Propylene Glycol
Propylene Glycol is a colourless, odourless liquid that is sweet-tasting and non-toxic. It works with glycerol to maintain consistency and evenly distributing flavour in the pouch.

Acesulfame K (Sweetener)
This calorie-free ingredient creates taste and flavour. You'll find it used in various foods - including protein shakes, drink mixes, frozen desserts, baked goods and chewing gum.

Sodium Benzoate
You'll find this compound used in foods and drinks across Europe and the UK, where it's used as a high-grade preservative.

Potassium Sorbate
This non-toxic ingredient is used in a variety of medicines and foods. It acts as a preservative, making sure no moulds can grow on the pouch.

Are nicotine pouches safe? 

Compared to smoking, which kills over 6 million people around the globe each year, nicotine pouches are seen to be less harmful. To date, there have been no deaths linked to nicotine pouches. That's because cigarettes contain over 5,000 chemicals and substances, including 250 that are known to be harmful. These include: 

illustration showing the harmful chemicals in cigarettes

It must be remembered that nicotine is an addictive substance, even small amounts can create addiction. As to its toxicity, this report from B. Mayer states:

"Nicotine is a toxic compound that should be handled with care, but the frequent warnings of potential fatalities caused by ingestion of small amounts of tobacco products or diluted nicotine-containing solutions are unjustified and need to be revised in light of overwhelming data indicating that more than 0.5 g of oral nicotine is required to kill an adult." 

The product ranges of our nicotine pouches contain:

At its strongest, this equates to 0.015g of nicotine per pouch, which is much less than this dosage. Still, we recommend enjoying no more than 10 to 12 pouches per day.  

Also, nicotine pouches should not be used for anyone that might be:

  • Allergic or sensitive to nicotine
  • Pregnant or breast-feeding
  • High blood pressure or a heart condition

If you're still unsure about the safety of nicotine pouches or have any questions, please do get in touch, we'll be happy to explain further.


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