V&YOU was founded in 2019 by us: Ged Shudall, Titus Wouda Kuipers and Markus Bonke. Together we have years of experience working at senior executive level within global FMCG brands, and bring with us diverse capabilities, experiences, cultures and backgrounds.

Our mission is to improve accessibility to high quality products that use active ingredients and that enable people to enhance their daily vibe.

With an inherent belief in freedom and choice, we are united by a shared vision that people should be able to live their life their way. We are passionate about our team, the people we work with, the products we create and the market in which we operate.

Our Beliefs

We believe that everyone should be able to live their lives to the fullest.

We believe some moments should last ⁠— compelling experiences where we can celebrate and savour every second.

We believe there are others where we want to relax and ease our minds.

Our Quality

Our lifestyle products empower you to elevate these experiences while meeting our strict quality standards.

We have an open book policy to provide transparency on our ingredients, production processes and sourcing, as well as outlining any risks ⁠— no matter how small. 

Our Future

We aim to continuously enhance our portfolio to bring more variety into your lives, enabling you to choose your vibe ⁠— because you know best!


Find a vibe that helps support your life.

We help you to personalise this frame of mind, finding sensations that adjust and elevate whoever you want to be, for whatever life throws at you.

What’s your vibe?


Find your vibe through a range of tastes.


Carefully selected ingredients - scientifically tested.

Find Your Vibe

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