V&YOU was founded in 2019 by us: Ged Shudall, Titus Wouda Kuipers and Markus Bonke. Together we have years of experience working at senior executive level within global FMCG brands, and bring with us diverse capabilities, experiences, cultures and backgrounds.
Our mission is to improve accessibility to high quality products that use active ingredients and that enable people to enhance their daily vibe.
With an inherent belief in freedom and choice, we are united by a shared vision that people should be able to live their life their way. We are passionate about our team, the people we work with, the products we create and the market in which we operate.
20 years experience in strategic and operational leadership of global HR functions for large, multi-national employee populations with particular focus on EMEA and APAC. Background in Law and Employee Relations with extensive experience across the full employee lifecycle. Delivered large-scale transformations, leading people and operational workstreams of major change programmes including M&A, integrations, restructures and closures, market entries and rollouts of new business models. Passionate about change, and collaboration as drivers for sustainable effective business performance.
Entrepreneurial, result focused leader with analytical and organizational skills. International senior executive with 3 years of FTSE 30 executive committee experience, over 20 years of experience in sales and marketing roles in consumer goods, 2.5 years in manufacturing (operations director) and two years in CEO roles for emerging business. Track record of profit growth in sales& marketing roles and in CEO emerging business role. Broad experience from technological innovation and product development, through manufacturing to marketing and sales.
An engineering leader with 20 years of experience in delivering manufacturing innovation and product change globally. Has spent the last 7 years leading the development and delivery of products in the vapour product sector with a particular focus on sourcing, manufacturing quality practices and regulation. Significant experience in early stage development of regulation, M&A and intellectual property, including litigation (in the vaping sector), Heated Tobacco solution development and automation solutions in a number of sectors. Developed a global network of experts in the vaping industry.
We believe that everyone should be able to live their lives to the fullest.
We believe some moments should last — compelling experiences where we can celebrate and savour every second.
We believe there are others where we want to relax and ease our minds.
Our lifestyle products empower you to elevate these experiences while meeting our strict quality standards.
We have an open book policy to provide transparency on our ingredients, production processes and sourcing, as well as outlining any risks — no matter how small.
We aim to continuously enhance our portfolio to bring more variety into your lives, enabling you to choose your vibe — because you know best!
Find a vibe that helps support your life.
We help you to personalise this frame of mind, finding sensations that adjust and elevate whoever you want to be, for whatever life throws at you.
What’s your vibe?
Sit back and relax. Enough excitement for one day. It’s time to unwind with your senses soothed and at ease.
It's time to treat yourself.
Breathe deep and loosen up.
Enjoy the moment on your own or with your tribe.
Sustain your concentration.
Sharpen your mind - fuel your thinking. Prepare yourself for the day and night ahead.
Find your vibe through a range of tastes.
Carefully selected ingredients - scientifically tested.